Is the industry keeping up with how viewers are actually using YouTube? A new report, based on our new survey of 1,115 U.S. consumers and 65 senior media executives, reveals a growing disconnect between perception and behavior. Nearly half of consumers now primarily watch YouTube on their TVs, and long-form content is gaining traction fast.
These findings are generating major conversation across the industry, with coverage in StreamTV Insider, Next TMT, nScreenMedia, Media Play News, Tubefilter, and a detailed breakdown from Chris Colombo.
📖 Explore the coverage:
👉 StreamTV Insider
👉 nScreenMedia
👉 Media Play News
👉 Chris Colombo on LinkedIn
👉 Tubefilter
Big thanks to Cynopsis, CTAM, The DEG and the Next TMT for spotlighting the findings and pushing the conversation forward within their newsletter.
The message is clear: YouTube isn’t just shifting viewer habits, it’s reshaping the streaming landscape.
👀 Read the report that’s got the industry talking: How YouTube Took Over Your TV – and Why All Eyes Are Now on It
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