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Formerly known as Merchandiser of the Month, the UK’s newly rebranded Streamer of the Month report continues to spotlight the most impactful...
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Sustainable growth or overhyped trend? Time to find out.
The Future of Streaming & TV:
What’s Next for Paramount?
In the past year, Paramount has navigated significant changes. While Paramount+ sees strong subscriber growth, legacy networks like 5 and Network Ten face financial challenges. With streaming revenue rising and a Skydance Media merger ahead, the company is at a pivotal turning point.
Unlock monetization opportunities, Driven by Data insights
We’re here to help you navigate monetization opportunities and refine your content strategy with 360 support for divisional teams. Our data on content placements across devices and reports on Paramount brands like Paramount+, Pluto TV, 5 and 10Play highlight strategic shifts, successes and areas for action.
Explore our analysis
Review the reports and get ahead of the competition
This report analyzes the $MPV™ performance of The Agency on Paramount+ and Star Wars: Skeleton Crew on Disney+, comparing their impact on paid and editorial placements across connected devices.
What You’ll Learn:
- How The Agency and Star Wars: Skeleton Crew performed in the U.S. and UK.
- The standout promotional strategies behind The Agency‘s success on Samsung TV.
- Insights on paid vs. editorial performance and efficiency across key devices.
Discover key insights into $MPV™ performance for Pluto TV and Tubi in the U.S., highlighting successful strategies for driving engagement across connected devices.
What You’ll Learn:
- How Pluto TV outperformed Tubi in both paid and editorial placements.
- The impact of Pluto TV’s strategic promotions.
- Actionable insights for improving your own media strategy.
This report compares the $MPV™ performance of The Wives on 5 and Joan on ITVX, assessing their impact across Fire TV and Samsung TV devices. Both shows gained significant audience attention and secured prominent placements during their first four weeks.
What You’ll Learn:
- How The Wives outperformed Joan with a 27% higher $MPV™ across tracked devices.
- Key promotional strategies, including the successful campaign for The Wives on Fire TV.
- Weekly performance fluctuations and insights on audience engagement trends.
This report evaluates the $MPV™ performance of the 10Play, 9Now, and 7plus Apps in Australia, focusing on Apple TV and Samsung TV devices. Over four weeks, these Apps secured varying levels of placements, offering unique audience engagement opportunities.
What You’ll Learn:
- 10Play’s performance relative to other local BVOD apps, including 9Now and 7plus, over the analysis period.
- The winning promotional strategy for 10Play on Apple TV’s Top Free Apps.
- Insights on how app and content prioritization impacted performance across platforms.
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