The battle for viewers has moved to Connected TVs. As devices like Roku, Samsung TV, and Apple TV become the new gatekeepers of home entertainment, mastering their complex ecosystem is critical for success.
In this episode of Looper Insights, James Moore unpacks the strategies needed to win on “The Connected Device Frontier,” exploring how to drive engagement, unlock revenue and measure performance on the most important screen in media.
Key Topics Covered:
- 📺 Winning the Device UI: Why engagement on the home screen is the new key to success.
- 💰 New Monetization Models: The explosion of FAST, AVOD and strategic bundling on CTVs.
- 📊 Measuring What Matters: Tracking performance and Media Placement Value (MPV™) across all devices.
- 🤖 The AI Revolution: How algorithms now curate the viewing experience and shape content discovery.
Featuring Industry Insight From:
- 🎙️ James Moore, Product Marketing Manager, Looper Insights
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