NewscastStudio featured Looper Insights in its coverage examining how Peacock will manage the unprecedented challenge of streaming both the Super Bowl and the Winter Olympics on the same day.
The article draws on Looper Insights’ analysis to explore how discovery and home-screen execution – not just availability – will influence performance on Connected TV. Commentary from Francesca Pezzoli, VP of Marketing at Looper Insights, highlights why frictionless navigation and clear on-screen promotion will be critical as two major live events compete for limited CTV real estate.
NewscastStudio also referenced Looper Insights’ visibility measurement framework, including Media Placement Value (MPV™), Dollar Media Placement Value ($MPV™), and Performance Media Placement Value (pMPV™), to contextualize how previous Super Bowl promotions translated on-screen placement into measurable value and impressions across devices.
A big thank you to the NewscastStudio team for featuring Looper Insights’ work and advancing the industry conversation around live sports visibility on Connected TV.
👉 Read the full coverage: Two major events, one streaming platform: Peacock’s Super Bowl test – NewscastStudio
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