A year ago, our report The Big Reset: 10 Trends Reshaping Streaming in 2026 asked 61 senior streaming and CTV executives how 10 trends would reshape streaming in 2026. Ten months on, six of their top predictions came true or largely true, and none has been...
The holidays are no longer one long content season. They are a run of live moments, from Thanksgiving football to Christmas launches and Boxing Day. In 2025, live sport alone earned $20.7M in $MPV™ across major US CTV devices. $MPV™ is the dollar value...
Thanksgiving is the most concentrated week in sports television. In 2025, three record-breaking NFL games averaged 44.7M viewers, and NFL placements on CTV home screens generated $10.49M in $MPV™ across the window. Looper Insights analysed two years of...
The discovery layer is no longer passive. AI systems now determine what millions of viewers find – and what they never see. Looper Insights surveyed eighteen senior executives across streaming, broadcast and device manufacturing to find out which regulatory...
The streaming industry is navigating two simultaneous AI transformations – and most of the attention is going to the wrong one. Looper Insights’ The Other AI: Operational Intelligence in Streaming examines where AI is actually delivering measurable,...
