The holidays are no longer one long content season. They are a run of live moments, from Thanksgiving football to Christmas launches and Boxing Day. In 2025, live sport alone earned $20.7M in $MPV™ across major US CTV devices. $MPV™ is the dollar value...
Thanksgiving is the most concentrated week in sports television. In 2025, three record-breaking NFL games averaged 44.7M viewers, and NFL placements on CTV home screens generated $10.49M in $MPV™ across the window. Looper Insights analysed two years of...
The discovery layer is no longer passive. AI systems now determine what millions of viewers find – and what they never see. Looper Insights surveyed eighteen senior executives across streaming, broadcast and device manufacturing to find out which regulatory...
The streaming industry is navigating two simultaneous AI transformations – and most of the attention is going to the wrong one. Looper Insights’ The Other AI: Operational Intelligence in Streaming examines where AI is actually delivering measurable,...
YouTube is now the largest television distributor in the United States by watch time. Looper Insights’ YouTube’s Path to TV Dominance report documents the five strategic moves that got it there. From the $2 billion NFL Sunday Ticket deal to the July 2026...
