YouTube is now the largest television distributor in the United States by watch time. Looper Insights’ YouTube’s Path to TV Dominance report documents the five strategic moves that got it there. From the $2 billion NFL Sunday Ticket deal to the July 2026...
The streaming home screen is where audiences decide what to watch and where the competition between titles plays out before a single view is registered. Until now, that competition has been almost entirely unmeasured. Looper Insights tracked 900+ placements across six...
Connected TV platforms are continuously evolving – their interfaces, their editorial surfaces, their approach to content discovery. Understanding what is changing, what is working, and where the industry is heading requires a consistent, independent view of the...
CTV home screens have become some of the most commercially contested real estate in media. The streaming industry are paying premium prices for placement on the world’s leading platforms – yet most have no reliable way to verify whether those placements...
Merchandising visibility across the UK free-streaming market Inside the Report Who’s winning the UK’s free streaming market, and why. How the PSBs and international players compete for visibility. What drives discovery on the CTV interface. Where...
