TV Tech features Looper Insights across two recent articles examining how 2026 could mark an inflection point for Connected TV and AI. In Ad Tech and CTV Experts Forecast 2026’s Biggest Trends, Lucas Bertrand highlights why the next phase of CTV growth will depend...
Media Play News features a full article by Looper Insights’ VP of Marketing, Francesca Pezzoli, examining one of the most critical – and often overlooked – questions in today’s streaming economy: does owning premium IP automatically guarantee visibility...
Media Play News has published AI’s Second Act, a feature exploring how artificial intelligence is rapidly shifting from promise to practice across the digital entertainment ecosystem. The article draws on a Looper Insights study to highlight the growing divide between...
November always raises the stakes, and this year streamers treated the holiday window as a proving ground. Black Friday turned into a full-scale contest for on-screen visibility, as major services rolled out aggressive promotions and fought for the most valuable real...
How do audiences find content in today’s crowded digital landscape? This cross-market analysis explores content discoverability and prominence across the U.S., UK, Germany, and France. With insights drawn from over 2,000 respondents, the report examines how users...
