As HBO Max continues its expansion across Europe, the challenge shifts from launch visibility to maintaining momentum. Success on connected TV is no longer determined solely by launch-day impact, but by a platform’s ability to sustain visibility, drive content...
As major streaming services expand into highly competitive markets, launch execution has become a critical test of platform strategy. Beyond content, success is increasingly determined by how effectively services secure visibility across connected TV interfaces, where...
Several media and industry publications – including TheDesk.net, Media Play News (Next TMT Talks), Sports Business Journal, NCS | NewscastStudio, MarketScale, Cynopsis, State of Streaming and TV Tech – have highlighted insights from the new Looper...
As connected TV platforms increasingly shape how audiences discover content, prominence on the interface has become a critical competitive battleground. Algorithms, platform design, and commercial placements now play a major role in determining which streaming...
A great read from The Current on how rising Super Bowl ad prices are accelerating the push for better measurement across streaming and TV 🏈 As Super Bowl ad costs continue to climb, Lucas Bertrand, CEO of Looper Insights, weighs in on how advertiser...
