by Lucas | Dec 17, 2025 | Reports
Streaming in 2026 is entering a reset phase, driven by shifting audience behaviour, fragmented discovery and changing business models across the connected TV ecosystem. Based on a survey of 61 senior streaming, CTV and distribution executives, this report identifies...
by Lucas | Nov 12, 2025 | Reports
AI is streaming in – but will audiences trust it? This new report, based on a dual survey of 1,207 U.S. viewers and 48 streaming and media executives, explores how artificial intelligence is transforming entertainment – and what could hold it back. Key...
by Lucas | Oct 13, 2025 | Podcasts
Once the forgotten corner of streaming, FAST (Free Ad-Supported Streaming TV) is now one of the fastest-growing forces reshaping how audiences watch and how media companies monetize. In this podcast episode, Looper Insights’ Malu Mayhew-Sanders is joined by CEO Lucas...
by Lucas | Sep 4, 2025 | Reports
What was once a side quest is now a blockbuster strategy: gaming is powering streaming’s next phase. This new report builds on our earlier research report Beyond the Console: Can Gaming Earn Its Place in Streaming?, moving from perceptions to performance with a...
by Lucas | Sep 3, 2025 | Reports
Gaming is coming to streaming, but will viewers press play? This new report, based on a survey of 1,100 U.S. members of the public and 46 media, streaming, and tech executives, explores gaming’s role in the streaming future and what could stall the next level. Key...
