by Lucas | Oct 13, 2025 | Podcasts
Once the forgotten corner of streaming, FAST (Free Ad-Supported Streaming TV) is now one of the fastest-growing forces reshaping how audiences watch and how media companies monetize. In this podcast episode, Looper Insights’ Malu Mayhew-Sanders is joined by CEO Lucas...
by Lucas | Sep 4, 2025 | Reports
What was once a side quest is now a blockbuster strategy: gaming is powering streaming’s next phase. This new report builds on our earlier research report Beyond the Console: Can Gaming Earn Its Place in Streaming?, moving from perceptions to performance with a...
by Lucas | Sep 3, 2025 | Reports
Gaming is coming to streaming, but will viewers press play? This new report, based on a survey of 1,100 U.S. members of the public and 46 media, streaming, and tech executives, explores gaming’s role in the streaming future and what could stall the next level. Key...
by Lucas | Jul 15, 2025 | Reports
Free ad-supported streaming is rising fast, but is it rising right? This new report, based on a survey of 1,115 U.S. members of the public and 37 media executives, reveals how FAST is reshaping the streaming equation, and what might be stalling its momentum. Key...
by Lucas | May 29, 2025 | Reports
YouTube is reshaping the TV landscape, but is the industry keeping up with how viewers are actually using it?This report, based on a survey of 1,115 members of the public and 65 senior media executives in the U.S., uncovers a fast-moving shift in how YouTube is...
