Media Play News features Looper Insights’ June Streamer of the Month report, tracking promotional visibility across connected TV platforms in the U.S. using Looper’s $MPV™ metric.
The FIFA World Cup dominated the title chart, with Fox One’s coverage topping the rankings at $17 million in $MPV™ – more than double the next highest title – and Peacock’s coverage also making the top four. Live sports more broadly shaped the month, with MLB on Fubo, Formula 1 on Apple TV, and the WNBA on HBO Max all featuring in the top 10. At the app level, Tubi and The Roku Channel held second and third position, continuing the sustained visibility of ad-supported platforms.
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