by Lucas | Jun 13, 2025 | News
At the most recent TVOT CONNECT session, Jeff Kreger from Looper Insights joined a lively discussion on one of the biggest shifts in the streaming world today: YouTube’s rapid ascent as a long-form, connected TV (CTV) powerhouse. Moderated by industry analyst Colin...
by Lucas | Jun 6, 2025 | News
“YouTube overtakes streaming rivals as the go-to for TV and movies.” That’s the headline in Fast Company, and we’re proud to see our latest research at the center of the story. The piece marks a major shift in how YouTube is perceived, used, and prioritized –...
by Lucas | Jun 5, 2025 | News
Is the industry keeping up with how viewers are actually using YouTube? A new report, based on our new survey of 1,115 U.S. consumers and 65 senior media executives, reveals a growing disconnect between perception and behavior. Nearly half of consumers now primarily...
by Lucas | Jun 5, 2025 | News
We’re excited to see our CEO, Lucas Bertrand, profiled in the Center for Data Innovation’s 5 Questions interview series. In the Q&A, Lucas speaks with David Kertai about how Looper Insights is helping studios, streamers, and broadcasters take control of content...
by Lucas | May 29, 2025 | Reports
YouTube is reshaping the TV landscape, but is the industry keeping up with how viewers are actually using it?This report, based on a survey of 1,115 members of the public and 65 senior media executives in the U.S., uncovers a fast-moving shift in how YouTube is...
