Looper Insights is proud to share that our Sports Visibility Tracker has been named a winner in TVBEurope’s Media & Entertainment: Best in Market Awards 2025, celebrating standout products and solutions brought to market over the past year.

The annual awards recognise new products, services, and major updates that have made a meaningful impact across the media and entertainment sector. We’re honoured to see the Sports Visibility Tracker included alongside this year’s winning entries selected by the TVBEurope team.

The Sports Visibility Tracker was recognised in the TVBEurope category, underscoring its growing importance for sports rightsholders, streamers, and broadcasters navigating an increasingly complex Connected TV landscape. As live sports continue to shift to streaming, the need for real-time, on-screen visibility data has become critical. The Tracker provides that missing clarity – capturing when and where sports promotions appear, and translating their impact into Media Placement Value (MPV™), Dollar Media Placement Value ($MPV™), and Performance Media Placement Value (pMPV™), three metrics that show how prominent a placement was, what that visibility is worth, and the estimated audience it could reach.

This award is a testament to the work our team has put into solving one of the biggest challenges in today’s sports media ecosystem: ensuring that high-value live events receive the visibility they deserve at the moments that matter most.

We extend our thanks to TVBEurope and the judging panel, and congratulations to all the category winners driving innovation across media and entertainment.

👉 See the full list of winners on TVBEurope

Further coverage will be featured in the January 2026 issue of TVBEurope.