Coverage of our November Streamer of the Month rankings highlights how competitive CTV home screens became as streamers moved into the holiday and Thanksgiving window.

Media Play News reported that “It: Welcome to Derry” topped November’s title rankings, leading Looper Insights’ Streamer of the Month charts based on Dollar Media Placement Value ($MPV™). The Stephen King franchise series stood out amid a crowded month that also saw strong performances from holiday classics and major franchise releases across Disney+, Paramount+, Peacock, and HBO Max.

Chris Colombo’s latest Entertainment, Media & Licensing – Overview & Insights drew on our November data to show how visibility is increasingly being treated like paid media. His analysis highlighted how durability and execution – not just volume – shaped performance, particularly as Thanksgiving week brought Black Friday promotions, franchise programming, and live sports into direct competition on CTV home screens.

As November’s results show, small differences in placement strategy can have an outsized impact when demand for premium CTV real estate is at its highest.

📖 Read the coverage:

👉 Looper Insights: ‘It: Welcome to Derry,’ Prime Video Top November Streamer of the Month Charts – Media Play News
👉 Entertainment, Media & Licensing – Overview & Insights 12/14 – Chris Colombo

With holiday competition accelerating, November’s rankings reinforce how critical visibility and execution have become across Connected TV platforms.