decodeTV features insights from our VP of Marketing, Francesca Pezzoli, in a new Q&A exploring how sports rightsholders can strengthen their promotional impact across Connected TV.
In the interview, Francesca discusses how the rapid shift of sports viewership to streaming has made the CTV home screen a critical point of discovery – and why rightsholders have traditionally lacked the on-screen data needed to confirm when and where their live events are being surfaced across platforms. Francesca highlights how Looper Insights’ Sports Visibility Tracker fills that gap by giving sports organisations real-time visibility into promotional placement across devices and markets.
Francesca also highlights that live sports operate on extremely tight promotional windows, where timing is everything. Being surfaced before kick-off – not once the game is already underway – can make or break tune-in. With real-time capture and valuation through Media Placement Value (MPV™), Dollar Media Placement Value ($MPV™), and Performance Media Placement Value (pMPV™), the Sports Visibility Tracker is built to measure that moment-specific visibility across CTV and show rightsholders exactly when their promotions are appearing.
Francesca also explores how this visibility intelligence helps rightsholders, streamers, and broadcasters move faster, verify delivery, and make more informed decisions around high-value sports moments.
A big thank you to the decodeTV team for the thoughtful conversation and for shining a spotlight on the growing importance of visibility in live sports promotion.
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