MERCHANDISER OF THE MONTH
JULY 2023
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Max takes 1st place for total
Media Placement Value™
We looked at 12 devices* in the US to see who was winning the Top Promotional real estate.
This month, although Max did not feature within the title performance leaderboard, it once again takes 1st place for total MPV™ due to a wide number of titles with a higher score. Peacock overtakes another streaming App this month, Apple TV+, to sit in the top 3. Freevee and YouTube also climb up the leaderboard by 1 place each.
*Roku, Google TV, Fire TV, Vizio TV, Cox Contour 2, PlayStation 4, Apple TV, LG TV, Samsung TV, Xbox One Console, Cox CSP and Xfinity
Prime Video re-enters the top title leaderboard with a bang, as its titles ‘The Summer I Turned Pretty’ and ‘Tom Clancy’s Jack Ryan’ impressively snap up both 1st and 2nd place respectively. Netflix and Hulu also re-entered the leaderboard whilst Max dropped off completely.
Pretty, Prime and Prominent
This month, Prime Video’s ‘The Summer I Turned Pretty, Season 2’ shoots into 1st with an impressive MPV™ score of 1,091 in the US, the title dominating the digital arena with a large number of placements in the top real estate.
With strong Call to Actions and branding, the promotion was well executed with star-studded artwork on each platform.
Top to bottom: Samsung TV US, Apple TV US, Google TV US
She shoots and she scores on the digital storefronts
July saw ‘FIFA Women’s World Cup 2023’ shine across the digital storefronts to promote the highly anticipated sporting event.
ITVX and BBC iPlayer in the UK and Peacock TV in the US flaunted their coverage of this event using vibrant, colourful materials that stood out with the help of well-known players.
Top to bottom: Fire TV UK, Apple TV US
Max has some explaining to do
As we all know, or at least we thought we all did, HBO Max was rebranded to ‘Max’ end of May. To ensure all users were left with no confusion and to perhaps increase engagement further, a banner was promoted to educate users on what ‘Max’ is.
Using a variety of different Call to Actions, this placement captured attention in the 1st top spot of the ‘Home’ and ‘Apps’ tabs of Cox CSP, featuring artwork from their titles ‘House of the Dragon’ and ‘Peacemaker’.
Cox CSP US
Each score is calculated from the frequency and placement of an App or Title across the tracked connected device. This score is based on an exponentially weighted model of the spot values.
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