Media Play News, Next TMT, and Chris Colombo spotlight Looper Insights’ April Streamer of the Month report, exploring how apps and titles competed for CTV home screen visibility across the U.S.
April’s data shows Prime Video leading all apps with $154.7 million in $MPV™, while The Pitt topped the title rankings at $6.2 million. The report also captures the continued rise of ad-supported platforms – Tubi and The Roku Channel ranked second and third overall – and the growing role of app-level merchandising in driving visibility beyond content marketing alone.
Next TMT and Chris Colombo dig into the broader strategic signal: discovery is moving upstream, with OS-level platforms increasingly determining what viewers see before they ever open an app.
👉 Read the coverage:
- Media Play News – Looper Insights: ‘The Pitt,’ Prime Video Top April Streamer of the Month Charts
- Next TMT – Streaming’s ‘hardware wars’ heat up
- Chris Colombo – Entertainment, Media & Licensing – Overview & Insights 05/17
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