Streaming Made Easy features Looper Insights in its latest Above the Fold analysis by Marion Ranchet, drawing on Looper’s March Streamer of the Month reports to track home screen placement across 45 devices in the US, UK, Germany, and Australia.
The data tells two distinct stories. At the app level, Prime Video led the visibility rankings in every single market – a reflection of sustained platform investment and distribution discipline. At the title level, the picture is almost entirely different, with HBO Max content dominating promoted title charts across all four markets.
The analysis also surfaces the resilience of local broadcasters – BBC iPlayer topping the UK app chart, five German-owned services in Germany’s top ten, and Married at First Sight on 9Now leading Australia’s title rankings – alongside a US-only trend of streamers using home screen placement as a direct subscription acquisition tool.
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