November didn’t drift quietly into winter – it arrived with a competitive edge. Streamers used the month to position themselves for year-end momentum, rolling out originals, marquee sport, and seasonal offers designed to secure premium territory across connected-TV homes. With £MPV™ – which assigns a pound value to the prominence and potential audience impact of each placement – we tracked how those moves translated into real visibility on screen. The November UK Streamer of the Month report has the full breakdown. For many teams, the challenge during intense promotional windows is simply keeping track of how consistently campaigns appear across the wider CTV landscape, as placements can vary noticeably between platforms.
Sky set the early pace. Its slate of new originals, curated collections, and a headline Black Friday promotion created a varied presence across major devices, supported by complementary visibility from NOW. Multiple titles surfaced on Fire TV and PS5 – each securing premium placement at key moments – though which campaign delivered the biggest lift is something you’ll find inside the November UK Streamer of the Month report.
Sport remained one of the clearest drivers of discoverability. From Champions League nights to a high-profile boxing rematch and extended NFL activity, multiple services secured attention-grabbing placements on Virgin TV 360, PS5, and Samsung TV. It wasn’t just the volume of sport on offer – it was how broadly it was distributed across devices that made November particularly competitive.
Scripted launches kept pace too. Disney+ surfaced a trio of new titles, All’s Fair, The Fantastic Four: First Steps, and Freakier Friday, with standout placement. Paramount+ leaned into a prominent series debut that cut through the noise across Fire TV and Virgin TV 360. Together, they showed how carefully timed releases can hold their own even in a month dominated by sport and promotional activity.
Meanwhile, ITVX took ownership of unscripted entertainment. Reality franchises, comedy favourites, and a returning jungle juggernaut all secured strong visibility across platforms, lifting the service’s overall presence as audiences tuned in for familiar chaos and new episodes alike.
Away from the screen, industry developments shaped the conversation. Ofcom’s annual review raised pointed questions about BBC editorial oversight, even as year-on-year impartiality complaints dropped significantly. Broadcaster partnerships and investment announcements also hinted at a shifting competitive landscape heading into 2026.
Which services converted these moments into the highest £MPV™ impact? Which titles gained the most from November’s promotional window? The November UK Streamer of the Month report has the rankings, campaign insights, and title-level analysis.
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