“YouTube overtakes streaming rivals as the go-to for TV and movies.” That’s the headline in Fast Company, and we’re proud to see our latest research at the center of the story.
The piece marks a major shift in how YouTube is perceived, used, and prioritized – not just by viewers, but by studios and strategists alike. Backed by data from our recent report, the article highlights how the platform once dominated by clips and short-form has now firmly claimed its place in the premium content landscape:
📺 66% of viewers now discover TV and film content through YouTube
👀 61% include it in their regular streaming routines
🎬 84% of media executives see it as a viable launchpad for long-form releases
As YouTube gains prominence on the biggest screen in the house, the article explores what this means for traditional SVOD platforms, the future of distribution strategy, and how studios are adjusting to a new definition of “streaming TV.”
Read the full feature in Fast Company:
👉 YouTube overtakes streaming rivals as the go-to for TV and movies
Read the full report behind the story:
👉 How YouTube Took Over Your TV – and Why All Eyes Are Now on It
A huge thank you to Fast Company for spotlighting our findings that reveal YouTube’s evolution, and for pulling it all together in such a great read.
This isn’t just a platform update, it’s a paradigm shift.
)