Media Play News has featured insights from our VP of Marketing, Francesca Pezzoli, in its latest article exploring how streamers can capture audience attention during one of the most competitive weeks in entertainment: Thanksgiving week.

Francesca highlights findings from Looper Insights’ Thanksgiving 2025 Playbook – a data-driven analysis created ahead of the 2025 holiday window. Using real CTV visibility data measured through Media Placement Value (MPV™) and Dollar Media Placement Value ($MPV™) across thousands of promotional placements, the Playbook reveals what performed during Thanksgiving week 2024 and what will shape competitive advantage in 2025. By analysing how major sports moments, seasonal tentpoles, and Black Friday subscription offers were positioned across Connected TV platforms, the report uncovers the tactics that consistently won the screen.

Francesca also outlines why visibility has become one of the most valuable currencies in streaming today. From premium hero placements and always-on repetition to longer offer windows and device-matched CTAs, the Playbook’s insights show how streamers and rights holders can optimise their on-screen strategies to ensure high-value titles are actually seen during peak discovery periods.

A big thank you to Media Play News for featuring part of this analysis in such a timely look at the next major battleground for audience attention.

👉 Read the Media Play News article

👉 Read the full Thanksgiving 2025 Playbook

Keep an eye out for the Thanksgiving 2026 Playbook – which will reveal the biggest visibility winners of 2025, coming soon.