In a compelling segment of Next TMT Talks, Lucas Bertrand, CEO of Looper Insights, unpacks how studios like Disney+, Amazon, Apple, and Tubi can measure true visibility in the crowded CTV landscape – thanks to the metric Media Placement Value (MPV™).
From paid placement to organic discoverability, from the nuances of device interfaces to the rise of AVOD, Lucas discusses how Looper Insights tracks the on-screen presence of content across 600+ digital stores, 250+ devices, in 25 countries – offering platforms the visibility they need to optimize strategy and impact.
Key takeaways:
-
Discover how streaming platforms can actually measure what viewers see, not just what they watch.
-
Learn why placement – not just content – is fast becoming the new currency of streaming success.
📺 Watch the full interview now to dive into this essential conversation.
)