Looper Insights’ AI Strategy Planner has been selected by Media Play News as one of the 20 most significant deployments of artificial intelligence in digital entertainment in 2025.

The recognition appears in Media Play News’ December cover story, “Smart Moves: 20 Game-Changing Uses of AI in Digital Entertainment,” which highlights the technologies reshaping how content is marketed, distributed, and monetised across the industry.

The AI Strategy Planner was recognised for how it helps content owners, distributors, and streamers plan and measure digital merchandising more effectively across Connected TV platforms. Powered by Looper Insights’ proprietary visibility data, the tool enables teams to turn on-screen placement into measurable value – helping marketers move from static planning to instant, data-driven strategy generation.

By allowing users to analyse historical performance, forecast outcomes, and identify the most impactful placements through natural-language queries, the AI Strategy Planner brings intelligence and speed to merchandising decisions at scale.

We’re proud to see the AI Strategy Planner included alongside other standout innovations shaping the future of digital entertainment, and grateful to Media Play News for recognising its impact on marketing infrastructure and strategy. We’re also grateful for the inclusion of insights from our recent Looper Insights study in the feature’s opening.

👉 Read the Feature
Smart Moves: 20 Game-Changing Uses of AI in Digital Entertainment