NewscastStudio featured our Founder & CEO, Lucas Bertrand, in its latest piece on how media organisations are adopting real-time analytics to streamline operations and improve content performance.

Lucas highlights how real-time visibility data enables teams to understand what’s working across devices, regions, and content categories – creating continuous optimisation loops that support smarter, faster decision-making. By comparing placement type, visibility, and performance trends, organisations can refine strategies with each release.

He also underscores how real-time data helps teams allocate marketing spend more effectively, pinpointing which promotional placements deliver the strongest returns: using visibility intelligence not just to control costs, but to drive more value from every content asset.

A big thank you to NewscastStudio for including Lucas’s perspective in this timely look at the technologies reshaping media operations.

Read the full article:
👉 Media orgs deploy real-time analytics to optimize supply chain performance – NewscastStudio