We’re excited to share that Looper Insights has been featured in TheWrap for our latest research into one of streaming’s biggest current bets: live sports.
Back in February, we set out to better understand the real value of sports in the streaming ecosystem – not just from the perspective of the services investing in it, but from the viewers they’re trying to reach.
Our study surveyed 1,103 U.S. consumers and 54 senior industry executives, revealing a striking disconnect between industry priorities and consumer sentiment. While streaming platforms continue to pour resources into securing sports rights, our data suggests that audiences aren’t quite as convinced:
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56% of consumers said sports rights don’t impact their streaming choices
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Only 14% said they’d pay for multiple services to access sports content
These insights were at the heart of TheWrap’s latest article, which highlighted the contrast between industry expectations and what viewers actually value. It’s a must-read for anyone navigating the fast-evolving world of digital entertainment.
👉 Read the full article on TheWrap
The research has also been picked up by:
- Chris Colombo on LinkedIn, who shared a thoughtful take on what this means for the future of sports and streaming
- The Streaming Wars
Big thanks to everyone helping to push the conversation forward!
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