A closer look at the on-screen reality shaping what audiences discover – and why accuracy matters, especially in live sports. 🏈
Looper Insights was recently featured on Talk Back to Television, where our Founder & CEO Lucas Bertrand joined Rick Howe to discuss one of the most pressing challenges in Connected TV: understanding what viewers actually see when they turn on their devices.
As Lucas explains, visibility on CTV home screens has become a critical battleground – influencing what audiences notice, what they choose to watch, and how effectively streamers and rights holders promote their content. And in live sports, where rights can reach into the hundreds of millions, making sure promotions appear correctly in the final lead-up to an event is essential.
The interview explores:
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How Looper Insights reveals what audiences actually see across CTV interfaces
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How digital shelf space influences content discovery across Connected TV
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How measuring earned media value and merchandising activity helps streamers plan and evaluate their strategies
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A deep dive into our new Sports Visibility Tracker, and why real-time promotion matters when billions are spent on sports rights
Together, the conversation offers a clear view of how visibility data, valuation, and real-time monitoring are becoming essential tools for anyone competing for attention on today’s Connected TV platforms.
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