Media Play News and Chris Colombo spotlight Looper Insights’ March Streamer of the Month report, exploring how platforms are competing for attention across connected TV home screens in the U.S.
March highlights a more concentrated battle for visibility. HBO Max led at the title level, with One Battle After Another returning to the top of the rankings, while Prime Video secured the leading position overall across platforms. The data reflects a growing divide between breakout title momentum and sustained platform-level dominance.
Using Looper’s proprietary Dollar Media Placement Value ($MPV™) metric, the report underscores a broader shift: success is increasingly driven by how consistently platforms secure premium placement within the interface – not just by individual campaign peaks.
👉 Read the coverage:
• Media Play News – Looper Insights: ‘One Battle After Another,’ Prime Video Top March Streamer of the Month Charts
• Chris Colombo – Entertainment, Media & Licensing – Overview & Insights 04/19
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