Our CEO, Lucas Bertrand, is featured in a compelling Q&A with Media Play News, where he explores how marketing analytics – not just content – drives streaming success in today’s increasingly crowded marketplace.

Lucas discusses how Looper Insights leverages proprietary data – scanning connected TV interfaces across devices and platforms – to help media companies understand what content viewers actually see. He breaks down how Looper’s signature Media Placement Value (MPV™) metric quantifies promotional impact and reveals how visibility directly influences viewer engagement and revenue.

A big thank you to Media Play News for spotlighting Lucas’s insights and the role analytics plays in redefining how marketing strategies are judged and optimized.

Read the full interview:
👉 Q&A: Looper Insights CEO Lucas Bertrand Says Marketing Analytics Fuels Streaming Success – Media Play News