We’re excited to share that our CEO, Lucas Bertrand, spoke to Mike Shields for his latest Next in Media article, “Inside the Heated Battle For TV-Screen Real Estate.”
The piece explores the fast-changing dynamics of streaming discoverability and how platforms are racing to win attention on the home screen. Lucas shared insights on how the shift in power toward operating systems and device manufacturers is reshaping the digital storefront, and why mastering visibility is no longer optional for streamers looking to grow and retain audiences.
The conversation covers the increasing role of CTV user interfaces in content discovery, the challenges faced by both legacy and emerging players, and the growing need for transparency and measurement – areas where Looper Insights’ platform and $MPV™ (Dollar Media Placement Value) data help bring much-needed clarity.
📖 Read the full article:
👉 Inside the Heated Battle For TV-Screen Real Estate – Next in Media, Mike Shields
As the competition for screen space intensifies, understanding how and where content is promoted is becoming a decisive advantage. Looper Insights is proud to be at the forefront of that conversation.
)