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‘Severance’ Top Title, Prime Video Top App Merchandised in January

Looper Insights data featured in Media Play News, Next TMT, and by Chris Colombo.
Severance

‘Severance’ Top Title, Prime Video Top App Merchandised in January

January’s top-streamed content wasn’t just about what audiences loved – it was about what they saw first. Our latest Merchandiser of the Month report findings and rankings have been featured in Media Play News, Next TMT, and by Chris Colombo – Global Insights and Go-to-Market executive.

Media Play News spotlighted our latest findings, revealing that Apple TV+’s ‘Severance’ was the most prominent title across platforms, while Prime Video secured the top spot as the most merchandised streaming app.

Chris Colombo’s breakdown highlights the impact of strategic storefront marketing, including how Apple TV+’s ‘Severance’ led the pack with a 45% advantage over its closest competitor, as well as the success of platform-driven promotional strategies by the likes of Prime Video, Max and Peacock.

Next TMT‘s coverage highlights ‘Severance’ as the most prominently merchandised title, along with a full breakdown of which streaming apps captured the most visibility across top platforms and devices.

But that’s not all – want to see which other titles and apps dominated the digital shelves in January?

📖 Read the full coverage here:

👉 Media Play News – Looper Insights: ‘Severance’ Top Title, Prime Video Top App Merchandised in January

👉 Chris Colombo’s Entertainment, Media & Licensing – Overview & Insights 02/16

👉 Next TMT – Streaming churn finally improves, Brendan Carr fights media bias with more bias, and the Oscars somehow get even more niche