London – December 11, 2025 – Looper Insights, the leading CTV merchandising analytics platform, today announced that its Sports Visibility Tracker has been selected as a winner in this year’s Media & Entertainment: Best in Market Awards by TVBEurope.
The Best in Market Awards recognize the innovative products and services that have shaped the media and entertainment landscape throughout 2025. Judged by a panel of industry experts and editors, the awards spotlight companies delivering meaningful advancements that drive measurable impact across the industry.
Looper Insights’ Sports Visibility Tracker provides real-time visibility into how live sports are promoted across CTV platforms. It’s the first solution enabling sports streamers, broadcasters, and rights holders to verify campaign compliance, measure performance, and optimise live event promotions across connected TV devices.
“We’re thrilled that our Sports Visibility Tracker has been recognized for its impact on the fast-evolving sports streaming ecosystem,” said Francesca Pezzoli, VP of Marketing at Looper Insights. “Sports is one of the most valuable categories in global streaming, yet the industry has lacked visibility into where and how fans discover games across the CTV landscape. This recognition underscores the importance of bringing transparency and actionable insights to sports merchandising as it happens.”
Built on Looper Insights’ proprietary MPV™ (Media Placement Value) framework, the Sports Visibility Tracker monitors campaigns before, during, and after major sporting events. It verifies that promotions are compliant, accurate, and timely ahead of each game, then delivers live data and alerts throughout game day, complete with highlight reels of wins, misses, and competitor activity. The service provides clients with visual evidence and actionable insights to fix errors in real-time and refine their promotional strategies for future games.
We extend our thanks to TVBEurope and the Best in Market Awards judges for recognising the Sports Visibility Tracker and its impact on live sports promotion across Connected TV.
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Read the press release announcing that Looper Insights’ Sports Visibility Tracker has been named a winner in TVBEurope’s Media & Entertainment: Best in Market Awards 2025, recognising its impact on live sports promotion across Connected TV.
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