We’re thrilled to see our newly rebranded Streamer of the Month report featured for the first time in Media Play News. A big thank you to the team for spotlighting our March findings and helping share how CTV promotion is shaping streaming success.
Building on the momentum of our long-running Merchandiser of the Month series, The US Streamer of the Month reflects an expanded view of how platforms position content across connected TV – and now includes $MPV™ (Dollar Media Placement Value) to measure the financial impact of those placements.
In March, our report revealed Prime Video as the most promoted streaming app and Reacher as the most visible title across platforms, thanks to standout placements that drove high promotional value and reach.
📖 Read the full feature on Media Play News:
👉 Looper Insights: ‘Reacher’ Top Title, Prime Video Top App Promoted on CTV in March
With competition across digital storefronts continuing to intensify, our $MPV™ data brings a new layer of clarity to what’s driving performance – and who’s leading the charge.
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