Our latest research into live sports and streaming continues to gain traction – with new features in Media Play News and Cynopsis.
Media Play News took a closer look at our February study, uncovering a clear disconnect between how the industry views live sports and what audiences actually value. The article also includes commentary from our CEO, Lucas Bertrand, who speaks to the growing gap between industry ambition and consumer behaviour when it comes to live sports content.
👉 Read the Media Play News feature
Meanwhile, Cynopsis spotlighted the research in their latest newsletter, further underlining the relevance of this conversation across the industry.
This comes on the heels of earlier coverage in TheWrap, Yahoo, IMDb, The Streaming Wars, Spots n Dots, and by Chris Colombo – Global Insights and Go-to-Market executive.
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