Super Bowl LIX redefined how audiences engage with live sports on free ad-supported streaming platforms. Ahead of the game, The Current explored this shift in “FAST Forward: Tubi Streams Its Way to Big Game History”, where our CEO at Looper Insights, Lucas Bertrand, was quoted on how this moment is changing perceptions of FAST and proving its ability to compete with traditional broadcasters.

Now, post-event, the numbers confirm it. With 13.6 million viewers watching on Tubi, Super Bowl LIX became the most streamed in history, as covered in “Big Game Sets Streaming Record, with 13.6 Million Watching on Tubi”. Lucas was featured again, highlighting how Tubi’s performance reinforces FAST as a serious player in premium entertainment.

As streaming continues to reshape live sports, this Super Bowl has proven that ad-supported platforms aren’t just an alternative—they’re leading the charge.

📖 Read more from The Current:
👉 FAST Forward: Tubi Streams Its Way to Big Game History
👉 Big Game Sets Streaming Record, with 13.6 Million Watching on Tubi

FAST has proven it can compete—now it’s about who will lead, and those who master digital merchandising will be the ones who come out on top. 🚀