NCS | NewscastStudio spotlights Looper Insights in its latest industry roundup examining the opportunities and structural challenges facing streaming in 2026.

In the coverage, Francesca Pezzoli, VP of Marketing at Looper Insights, outlines how AI is rapidly reshaping power dynamics in content discovery – with operating system-level assistants increasingly determining what audiences see first on the TV home screen.

The article also explores how bundling strategies are evolving in sports streaming, how FAST models are gaining long-term credibility, and why platform-level control over visibility is becoming more consequential than ever in a fragmented marketplace.

As 2026 approaches, the message is clear: growth remains possible, but success will hinge on discovery infrastructure, strategic aggregation, and measurable performance across the viewing journey.

👉 Read the full article: Industry analysts issue mixed outlook for streaming in 2026