Media Play News features Looper Insights in its analysis of Roku’s biggest home screen redesign in over a decade, exploring how the update reflects a structural shift in where streaming competition is really happening.
Written by Francesca Pezzoli, VP of Marketing at Looper Insights, the piece draws on Looper’s April Streamer of the Month U.S. data to show how platform merchandising shapes content performance – and why the CTV home screen has become the new shelf space. As operating systems evolve into recommendation engines and media surfaces, visibility at the point of discovery can no longer be treated as a black box.
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