Next TMT features Looper Insights in its analysis of how OS-level platforms are tightening their grip on the CTV discovery layer – and why that dynamic is only intensifying.
The piece draws on Looper’s April Streamer of the Month U.S. data and quotes from CEO Lucas Bertrand to illustrate the point concretely: The Reunion: Laguna Beach became the first Roku original to appear in Looper’s U.S. title rankings, generating $5.2 million in $MPV™. As Bertrand puts it, Roku’s hardware presence turns the TV home screen into a promotional engine – and that combination of distribution reach, hardware scale, and merchandising control is what makes the platform’s position so powerful.
The piece situates this within a broader acceleration, with YouTube Shorts set to join the Google TV homepage this summer – bringing Google’s own video format directly into the CTV discovery layer and turning the home screen into a promotional surface for YouTube, not just a neutral guide to apps.
👉 Read the coverage:
- Next TMT – Streaming’s ‘hardware wars’ heat up
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