As HBO Max continues its expansion across Europe, the challenge shifts from launch visibility to maintaining momentum. Success on connected TV is no longer determined solely by launch-day impact, but by a platform’s ability to sustain visibility, drive content discovery, and compete for valuable screen real estate over time.
Looper Insights’ latest report, HBO Max: Building Momentum on CTV, examines how HBO Max has performed across connected TV environments in Germany and the United Kingdom following launch. Using MPV™ (Media Placement Value) – a metric that measures the prominence and value of placements across CTV interfaces – the study tracks platform visibility, title performance, and competitive positioning as HBO Max establishes itself in two highly competitive streaming markets.
Inside the Report:
📈 Platform visibility after launch
How HBO Max has sustained its presence across connected TV platforms in Germany and the UK.
🎬 The titles driving momentum
Which HBO Max originals and catalogue favourites generated the strongest visibility and discovery.
⚔️ Competing for screen real estate
How HBO Max compares with established streamers including Netflix, Disney+, Prime Video and Paramount+.
📚 The power of catalogue depth
How franchise content and library titles helped maintain visibility beyond the initial launch window.
🌍 A tale of two markets
What Germany and the UK reveal about the challenges and opportunities of building long-term CTV momentum.
And if you’re wondering how HBO Max’s visibility has evolved since launch – and what the data reveals about sustaining growth in increasingly competitive streaming markets – the full report provides detailed analysis, market comparisons, and title-level insights.
)