EMARKETER features Looper Insights in its US Sports Time Spent 2026 report, drawing on findings from our “Who Will Control Sports Streaming in 2026?” survey of US sports streaming industry professionals.
The report highlights a striking signal: 40.4% of respondents believe YouTube could become the full operating system for sports media. From NFL Sunday Ticket to the 2026 FIFA World Cup, YouTube’s sports rights footprint keeps expanding – and the industry is beginning to take that structural shift seriously.
👉 Read the coverage:
- EMARKETER – US Sports Time Spent 2026
👉 See the full survey findings in our “Who Will Control Sports Streaming in 2026?” report
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