Australia officially joins the Streamer of the Month family this month, building on the success of our U.S., U.K. and Germany editions. As with every market, the report is powered by our $MPV™ metric – Dollar Media Placement Value – which assigns a dollar value to each placement, estimating the cost to reach an audience based on its location, size, and platform value. In a competitive landscape where visibility can shift quickly, $MPV™ reveals which apps and titles generated the highest-value exposure on Australian screens. The full November Australia Streamer of the Month report breaks down those rankings in detail.
November’s launch edition opened with a burst of activity driven by streaming deals. Disney+ delivered one of the month’s most widely surfaced offers, Apple TV+ countered with a strong introductory promotion, Prime Video dialled up attention with deep discounts on select channel subscriptions, and Stan rolled out a two month offer. Across the major devices, the volume and clarity of these campaigns made them hard to miss. Meanwhile, the policy backdrop shifted as the Australian Government confirmed plans for SVODs above one million subscribers to invest in new local programming, signalling an impending change to the country’s content and commissioning landscape.
Paramount+ was one of November’s standout performers, securing sustained visibility across multiple devices. A multi-brand takeover early in the month set the stage, followed by prominent placement for Ghosts: Australia and the newest season of Landman. The consistency and spread of these activations created a distinct footprint in November’s promotional landscape. But which platforms delivered the strongest lift for these two titles – and what did those placements actually look like in practice? The full November Australia Streamer of the Month report breaks it all down, complete with device-by-device detail and screenshots.
Sport closed the month with characteristic force. 7 and 7+ capitalised on The Ashes with premium placements, while Prime Video drew strong visibility for both the ICC Women’s Cricket World Cup and its NBA coverage. The result was a tightly fought finish, with sports programming emerging as a major contributor to November’s highest-value placements.
To see which apps topped the month, which titles stood out and how the first $MPV™ rankings reshaped the competitive picture, explore the full November Australia Streamer of the Month report.
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