March brought the kind of high-stakes competition that streaming was built for. From massive originals and live sports pushes to award-season spotlights and promotional showdowns, the streamers pulled out all the stops – and the numbers prove it. The newly rebranded Streamer of the Month report, builds on the success of our long-running Merchandiser of the Month series – now with an even sharper lens on what’s driving visibility across Connected TV devices. Leading this evolution is $MPV™ (Dollar Media Placement Value™), our proprietary metric that doesn’t just track where content appears, but translates that exposure into a real dollar value. By factoring in placement prominence (MPV™ score), audience reach, and industry-standard CPM benchmarks, $MPV™ gives the industry a consistent way to measure and compare promotional impact.
So, who rose to the top, and who’s redefining value in the age of digital storefronts? For the full rankings – and all the standout campaigns we don’t get into here – dive into the March US Streamer of the Month report.
Prime Video retained its lead in March, with Reacher hanging onto the top spot and The Wheel of Time making a strong return. Those two, along with a third standout, helped Prime Video claim the #1 ranking for title promotion overall amongst streaming services by $MPV™ – but not by much. Apple TV+ came in swinging, with four titles in the Top 10 and a combined $MPV™ haul of $12,328,186. Despite that impressive momentum, it fell short of Prime Video’s total by just $23,978. That’s the kind of razor-thin gap that shows how every campaign counts.
And speaking of Apple TV+, the streamer was the talk of the town in the sports world, with its coverage of Friday Night Baseball and Major League Soccer both clocking in with significant $MPV™ scores. But are high-profile sports promotions translating into long-term subscriber growth? Our separate report linked in March’s US Streamer of the Month here, “The Sports Streaming Craze”, reveals some surprising tension between strategy and reality.
Tubi continued its quiet domination as the on-demand streamer of choice for millions of viewers who’ve cut the cord but not their content cravings. With nearly 100 million monthly active users and a massive lean toward VOD, Tubi’s positioning going into Upfront season has the industry watching closely. It’s not just about scale – it’s about where the ad dollars are headed.
Awards season delivered its own drama, with Hulu’s Anora claiming the spotlight with a victory lap across Sony TV, while Peacock took a more stylistic route, weaving its branding into the bold aesthetic of Wicked on Roku.
These are just a few of the stories that shaped March, but there’s plenty more where that came from. For the full breakdown of $MPV™ leaders, title-by-title rankings, and the most impactful campaigns across CTV, check out the March US Streamer of the Month report.
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