Media Play News features a full article by Looper Insights’ VP of Marketing, Francesca Pezzoli, examining one of the most critical – and often overlooked – questions in today’s streaming economy: does owning premium IP automatically guarantee visibility across the Connected TV home screen?

In the feature, Francesca explores the implications of industry consolidation amid headlines involving Netflix and Warner Bros. Discovery. While much of the industry conversation has focused on content ownership and IP valuation, the article shifts attention to where discovery actually happens – the CTV home screen – and the platforms that control it.

Francesca explores how control of discovery in today’s CTV ecosystem has shifted, with smart TV platforms and operating systems playing an increasingly influential role in what audiences see on the home screen. The article touches on why content ownership alone no longer guarantees prominence, and how visibility across CTV platforms has become a competitive and commercial challenge in its own right. Francesca also looks at why this matters now, as consolidation reshapes the industry and discoverability becomes a strategic consideration for studios, streamers, and rights holders alike.

A big thank you to the Media Play News editorial team for featuring this perspective and advancing the industry conversation around CTV visibility and discovery.

👉 Read the full feature: Netflix May Buy the IP, But Who Owns the Digital Shelf? by Francesca Pezzoli.