Coverage continues to build around our new Sports Visibility Tracker, with features in Advanced Television, Cynopsis, SportzPower, MrWeb and decodeTV.
As highlighted by Deloitte’s 2025 Sports Media Outlook, more than 74% of sports fans now watch live events primarily through streaming apps, with Connected TVs accounting for over 60% of total viewing minutes. This shift underscores the growing importance of on-screen merchandising and real-time visibility – the very challenges the Sports Visibility Tracker is built to solve.
Powered by Looper Insights’ proprietary MPV™ (Media Placement Value) framework, the tracker enables sports rights holders, broadcasters, and streaming platforms to monitor live-sports campaigns across Connected TV devices, verify promotional compliance, and measure visibility performance compared to competitors in real time.
📖 Read the full coverage:
👉 Looper Insights launches Sports Visibility Tracker – Advanced Television
👉 Looper Insights launches Sports Visibility Tracker – SportzPower
👉 Looper Launches Sports Visibility Tracker for CTV – MrWeb
👉 Looper Insights unveils Sports Visibility Tracker – decodeTV
As streaming transforms the way fans engage with live sports, this new solution offers data-driven clarity – helping the industry see exactly how visibility translates into impact.
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