Our latest Streamer of the Month report continues to spark industry interest – thank you to Media Play News, Chris Colombo, StreamTV Insider and Next TMT for spotlighting the October results.
Coverage highlights how competition for on-screen visibility sharpened across U.S. CTV platforms, with several titles reaching impressive Dollar Media Placement Value ($MPV™) levels. October’s top performers crossed into the multi-million range, with the leading title surpassing 6.8M, and others following closely – signalling tight competition.
App-level results were equally competitive, with small shifts in merchandising execution driving meaningful changes in multi-million $MPV™ performance. Streamers leaned into franchise releases and seasonal programming throughout the month, contributing to notable spikes in promotional activity across major CTV ecosystems. More streamers and content owners are now using this data to understand what factors influence how CTV platforms promote films, series and apps on their home screens, and to clarify how device-level placement impacts discoverability across the likes of Roku, Fire TV, Samsung and LG.
In StreamTV Insider’s coverage, our VP of Marketing Francesca Pezzoli underscored how visibility is becoming a decisive factor in streaming performance:
“Audiences can’t watch what they can’t find. Fragmentation and choice fatigue make merchandising more important than ever. Our Streamer of the Month data shows that streamers who consistently merchandise their content across devices and platforms see stronger $MPV™ results and better viewer retention. That’s the real-world proof that good merchandising helps solve the discovery problem.”
📖 Read the full coverage:
👉 How to Train Your Dragon, Prime Video Top October Streamer of the Month Charts – Media Play News
👉 Entertainment, Media & Licensing – Overview & Insights 11/16 – Chris Colombo
👉 Peacock’s “How to Train Your Dragon” Tops Looper’s October Rank – StreamTV Insider
👉 Streamer of the Month – October Rankings – Next TMT
As platforms intensify competition for on-screen real estate, visibility data continues to highlight how merchandising strategy and placement execution shape performance across the streaming landscape.
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