Once the forgotten corner of streaming, FAST (Free Ad-Supported Streaming TV) is now one of the fastest-growing forces reshaping how audiences watch and how media companies monetize.
In this podcast episode, Looper Insights’ Malu Mayhew-Sanders is joined by CEO Lucas Bertrand to explore how FAST has evolved from background filler to a core pillar of streaming strategy. Drawing from Looper Insights’ research report, Can FAST Hold Viewers…or Just Fill Gaps?, the conversation unpacks whether FAST is building loyal audiences or simply filling time between paid services.
The data and findings reveal a major perception gap: while half of executives say the FAST market feels overcrowded, nearly 90% of viewers say they’re open to watching free, ad-supported channels.
Key Topics Covered:
📺 From Filler to Fixture: How FAST has moved from the margins to the mainstream
🔍 The Discovery Gap: Why finding, and re-finding, content remains FAST’s biggest challenge
💰 The Value Equation: How ad-supported viewing is redefining what feels “worth paying for”
📈 Monetization Hurdles: Why ad tech and measurement could slow growth if left unsolved
Featuring Industry Insight From:
🎙️ Malu Mayhew-Sanders, Host, Looper Insights
🎙️ Lucas Bertrand, Founder & CEO, Looper Insights
You can read the full report here 👉 Can FAST Hold Viewers…or Just Fill Gaps?
The future of streaming isn’t slowing down – it’s speeding up. And FAST is starting to make its mark.
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