October brought a full slate of energy to UK screens – from jump scares and live sport to quiz-show wit and star-studded storytelling. Streamers leaned into the season’s appetite for spectacle, crafting campaigns that kept audiences engaged well beyond the first frost. The October UK Streamer of the Month report reveals how each of them carved out space in a month defined by contrast, creativity, and a hint of chaos.
Halloween took the lead early, as Sky transformed its 31 Nights of Halloween into a full-screen takeover featuring titles designed to keep viewers double-checking the locks. Channel 4 added its own twist with a late-night horror spotlight, while Tubi struck a balance between fright and fun – proving once again that nostalgia and novelty remain a winning mix for October audiences.
Elsewhere, ITVX turned up the tension with gripping drama and quick-thinking game-show flair, driving strong visibility across major connected-TV devices. From explosive action to cerebral competition, its mix of adrenaline and clever positioning helped it stand out in a crowded content cycle.
Prime Video kept the momentum going off the pitch, ensuring fans didn’t miss a beat as UEFA coverage continued to claim screen real estate across Samsung TV and Virgin 360. And while football stayed centre stage, other launches sparked fresh conversation – from The Celebrity Traitors on BBC iPlayer to a new drama series that had audiences tuning in for every moment.
Even with all eyes on the screens, it was the shifts behind them that hinted at what’s next. ITVX expanded its reach through a new Prime Video add-on, while major rights discussions and evolving broadcast deals suggested that the future of UK sport and storytelling is set to become more intertwined than ever.
From haunted houses to high drama, October showcased just how varied – and competitive – the UK streaming landscape has become.
Which streamers led the £MPV™ rankings, and which titles claimed the most visibility? The full rankings, campaign insights, and title-by-title breakdowns are all in the October UK Streamer of the Month report.
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