As connected TV platforms increasingly shape how audiences discover content, prominence on the interface has become a critical competitive battleground. Algorithms, platform design, and commercial placements now play a major role in determining which streaming services and titles appear in front of viewers.
Looper Insights’ latest report, 2026 State of Play for Prominence: PSBs vs Global Streamers, examines how public service broadcasters and global streaming platforms compete for prominence across connected TV environments in the UK and Germany. Using £MPV™ and €MPV™ metrics – which assign a media value to interface placements based on the cost to reach audiences – the study analyses app and title prominence across major devices during January-February 2026, uncovering a range of insights and surprises about the battle for the screen.
Inside the Report:
📊 The UK vs Germany prominence landscape
How the competitive balance differs across the two markets.
📺 App visibility across CTV platforms
Which services secure the most prominent placements.
🎬 Title-level prominence trends
How visibility among top titles compares between PSBs and global platforms.
⚖️ Regulation and discovery
How AVMSD and the UK Media Act intersect with CTV prominence.
📡 The wider CTV ecosystem
How different types of streaming services appear across device interfaces.
And if you’re wondering which platforms come out on top – and where the surprises lie – the report reveals the full picture.
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