The streaming industry is navigating two simultaneous AI transformations – and most of the attention is going to the wrong one. Looper Insights’ The Other AI: Operational Intelligence in Streaming examines where AI is actually delivering measurable, near-term returns across the streaming and entertainment ecosystem – and why the operational layer running beneath the consumer-facing story is where the most immediate commercial gains are being found.
The report draws on exclusive survey data from 23 senior executives across streaming services, studios, distributors and technology providers, gathered in August 2026, to capture how industry leaders are experiencing the AI shift – and where readiness still lags ambition.
Inside the Report:
Two AI Revolutions, One Developing Opportunity – A clear-eyed account of the consumer AI story the industry knows well, and the operational AI story it doesn’t – covering the intelligence work that supports placement decisions, competitive monitoring, promotional investment and ROI measurement across a digital shelf that is growing more commercially contested by the month.
The Survey Findings – What 23 senior executives said about where AI is delivering in 2026, what they are prioritising over the next 6-12 months, and why fewer than one in five describe their organisation as fully prepared to implement AI-driven workflows effectively.
Industry in Action – How major operators across streaming, studios and advertising are deploying operational AI – and what each move signals for the broader industry.
The Measurement Gap – Why independent, neutral measurement of digital shelf visibility has been the defining intelligence gap of the connected TV era, and what is now emerging to fill it.
Key Findings – Four conclusions on what separates the organisations already capturing operational AI’s returns from those still operating reactively.
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