Streaming Made Easy features Looper Insights in its Above the Fold analysis by Marion Ranchet of Peacock’s February campaign, examining how home screen placement drove visibility during a major live sports window.
The piece introduces Above the Fold, a new column produced by Streaming Made Easy in partnership with Looper Insights, focused on who owns the streaming home screen, how they got there, and what that visibility is worth.
Coverage highlights how the home screen has evolved into a competitive marketplace, where paid and strategic placement increasingly determines discovery, reinforcing the growing importance of merchandising infrastructure in streaming success.
👉 Read the coverage:
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